What YOU WILL ACHIEVE

We are looking for an experienced and hands-on CRM Developer Lead to guide, mentor and uplift a small team responsible for delivering high-impact digital communications to our customers. In this role, you will oversee the build, segmentation and scheduling of all eDMs, push notifications and SMS campaigns – supporting over 300 million sends per year.

This position blends technical execution with leadership. You’ll be the expert who ensures precision in audience targeting, consistency in build quality, and operational excellence in campaign delivery. You’ll also play a key part in evolving our CRM capabilities, driving automation, and supporting a significant uplift in personalisation across the customer lifecycle.

What YOUR DAY LOOKS LIKE

Team Leadership & Operations

• Lead, coach and develop a team of two CRM Developers, fostering a high-performance, supportive

and solution-oriented culture

• Oversee workload planning, prioritisation and daily workflow to ensure timely, accurate delivery of all BAU and campaign communications

• Champion best practice across coding, QA, data usage, compliance and platform utilisation

Campaign Development & Execution

• Own the end-to-end build, testing and scheduling of all eDMs, SMS and push notifications

• Ensure campaigns comply with brand guidelines, accessibility standards, privacy rules and industry

best practice

• Maintain high standards of accuracy and quality across templates, modules, dynamic content and

personalisation logic

Segmentation & Data Utilisation

• Develop and optimise customers segments using CRM platform, ensuring efficient, effective and

targeted communication

• Partner with CRM and Martech Teams to enhance audience logic, improve target efficiency and

increase campaign relevance

Platform & Process Ownership

• Act as the subject matter expert for the CRM platform

• Manage templates, modular build systems, automation workflows and platform configurations to

support rapid delivery

• Identify opportunities to improve processes, reduce manual effort and drive operational efficiency

Quality Assurance & Continuous Improvement

• Oversee and conduct QA checks to ensure flawless campaign execution across all channels and

devices

• Troubleshoot technical issues, data discrepancies and rendering problems with speed and confidence

• Contribute to the broader CRM and Martech roadmap, advocating for enhancements that improve

scale, accuracy, capability and customer experience

Training & Support:

• Provide training and support to marketing team members on the use of marketing technology tools

and best practices.

• Troubleshoot and resolve technical issues related to marketing systems and tools.

Customer Obsessed & Delivering Service Like No Other

• Ensure customer-centric thinking in all activities

• Ensure seamless integration of marketing technology tools does not impact the customer

• Optimise and enhance data-driven, personalised communications to drive customer engagement and satisfaction

• Ensure communications are simple and customer-friendly, understanding industry and best-practice and make recommendations for improvements

Driving Commercial & Operational Achievement

• Deliver agreed fiscal outcomes for campaigns

• Drive engagement and revenue goals for all campaigns

• Identify operational efficiencies

Leading Self, Leading & Empowering Others

• Lead self to ensure empowered, capable and accountable to deliver priorities

• Promote a thriving team culture, with a focus on achievement, empowerment, inclusivity and

innovation that values continuous learning and puts our customer at the heart of all that we do

• Partner cross functionally to ensure shared success and champion best practice, while indirectly

building capability and confidence across the business.

• Act in accordance with David Jones THRIVING Cultural Foundations and Code of Ethics & Conduct.

Comply with all David Jones policies, practices and procedures.

Work Health & Safety

• Maintain a safe working environment for team members, contractors and visitors, and ensure that

others are not put at risk.

• Implement and adhere to WHS policies and procedures, guidelines and safe work practices within

your area of responsibility; and complete all required WHS training.

• Ensure that you consult and avoid introducing new hazards or breaches of WHS legislation when

implementing new initiatives, systems, products, equipment or designs.

• Report injuries or hazards as per policy and support return to work programs.

Other Responsibilities to Achieve

• Ensure all activity complies with all external regulatory requirements, including, but not limited to:

▪ ACMA/ADMA/Privacy Principles

▪ Privacy Act

▪ Trade Practise / Australian Consumer Law

What YOU’LL NEED TO THRIVE

• 5+ years’ experience in CRM development, campaign production or marketing operations – ideally in a fast-paced retail environment.

• Strong HTML/CSS coding capability for eDM builds, with experience in modular and dynamic

frameworks.

• Proven experience in marketing technology, including hands-on experience with various marketing

platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud).

• Experience with Braze is highly regarded

• Strong understanding of data integration, marketing automation, and CRM systems.

• SQL or Liquid Experience is highly regarded

• Strong communication skills, with the ability to collaborate effectively with cross-functional teams.

• Experience with CRM integration, data migration, and API usage.

• Excellent problem-solving skills and attention to detail.

• Good understanding of all Legal, Privacy and Trade Practice Laws